Virtual Call Centre Services...Real People

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Maygenta is a people focused company. Our business model is focused on improving the working lives of contact centre staff and increasing customer satisfaction levels whilst ultimately providing a more efficient commercial solution.

We aim to create rewarding job roles for professional people currently in retirement or looking for new opportunities through our unique home based roles.

Our own Senior Management team has worked in the call centre industry for over 25 years and understands that happy agents create happy customers. They know how to get the best out of people to ensure campaigns run successfully.

Our Advisors


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We carefully select only the most motivated people and train them to represent you in the best way possible. Whether that interaction is by phone, email or internet they are focused on providing an exceptional experience for your customers.


    
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On top of all of that we reward them well and ensure that they a they have the support of highly experienced managers/coaches who continuously develop and improve their skills.

The focus is on continuous improvement and motivation to enable advisors to deliver high quality services.		    
       

Using wholly home based staff, we have access to the best people available. Without geographic limitations, we find the most appropriate people whatever the task in hand.

   




















Nationwide network of homebased professionals Match advisor skill sets to customer profiles
Rigorous interview and recruitment process Security/ Background checks with ongoing verification
Local team leaders ensure performance monitoring Home-office set up and system training
Over 25 years in call centre operations for mid size and blue chip clients.
 
 Flexible services 














 
 

Management Team

The founders of Maygenta offer unparalleled experience in call centre services with over 25 years experience
with blue-chip customer service campaigns.



Laurin Mcdonald
Managing Director



Laurin is one of the most experienced leaders in the contact and call centre industry.
 
With over 23 years in senior management positions, she has built telebusiness, database
and marketing solutions across hundreds of industries and has won many awards including BT Telemarketing Gold.
 
Since leaving SITEL in 2001, where she was Managing Director of their UK operations responsible for over 2500 seats of outsourced customer service business, she has worked as a strategic and operational consultant in leading organisations and across a host of industries before coming together with Martin to form Maygenta.



Martin Shields
Executive Chairman

After a career in IT, Martin founded the Telemarketing  company Merit Direct in 1985 which grew into the most respected organisation in its field. He merged it with SITEL Corporation,
a leading US telemarketing business, in 1997.

He was chairman of the UK operation and also on the main operating board of the merged business as
Vice President -Global Marketing.
 
Martin has unrivaled knowledge of the global Call Centre industry.

He brings both the experience of working in major corporations as well as the skills to grow a business in order to create true value for employees and shareholders alike



Eleanor Gurney
Human Resources

Eleanor is our HR representative and deals with the people side of the business.  She has a wealth of HR experience including expertise in recruitment, performance management, employee engagement and human resources information systems.  Additionally she has worked in a number of different industries, both in the UK and abroad, and so has a flexible and open minded approach.

Eleanor is a new mum and enjoys the flexibility of working from home herself. She loves that she's able to manage her family life (and all the jobs, challenges and enjoyment that brings!!!) with her with her work life (where she's able to keep using the skills and experience that she built up before she became a Mum)
 
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Virtual Call Centre of The Year
We did it! Thanks for voting us VCC
of the year 2010! To see the official
award ceremony photos (and
Laurins' dress!)...click here
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Case Studies

 

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Click on the image to view the case study

QFLEX™
Customer Service
-Homebased advisors
-Highly affordable
-Nationwide recruitment
...Read More


Maygenta Insight
Research
-Homebased researchers
-Highly affordable
-Extensive blue chip client list
...Read More
speech bubble“The job is very flexible, I work roughly two half days per week, broken up into blocks of four hour shifts.  You can ‘pause’ when you need to, go and put the washing on etc. Everyday brings a different challenge and I enjoy speaking to people and solving problems.”


speech bubble"Before this job, my confidence and self-belief were very low, but Maygenta has been so supportive and the operations manager, Lionel Lincoln-Lewis, is always on the end of the phone if something needs fixing. It’s given me a new chapter in my life"

      Gillian Rose, Maygenta Advisor

speech bubble"By understanding the value of their customers, rather than treating service as a costly burden, SCE, Maygenta and Ella’s Kitchen allow service-orientated people to blossom and do what they do best."

       Behind The Voice Magazine 2010